Are your clients and prospects reading your outdated brochures with information that is no longer relevant?

Informa Investment Solutions recently launched The LINK, a cost effective solution for your clients to have access to real time marketing materials on demand.

What is The LINK?

The LINK compliments your current collateral to help identify a client’s interest – providing real time communications on demand, which helps determine the profitability of your marketing efforts, resulting in effective personalized sales and client service presentations. Overall The LINK enhances and builds your clients and prospects relationships.

No more waiting for the post office to deliver your postcard, direct mail campaign, sales letter or brochure. The LINK is your customized brochure, campaign or postcard -- communications piece -- via an actual electronic link without distributing outdated materials. Your personalized LINK has your most up-to-date company information that you provide. Send your personalized LINK to as many clients and prospects you desire. The experience of leaving a name off your mailing list is an afterthought. Your clients and prospects have constant up-to-date materials by connecting to your personalized LINK, while still having the experience of receiving an actual printed piece.

How The LINK Works

The LINK is controlled by you. We provide The Link, service and resources. You choose your options: how we receive your information, what message you want to convey, to build an advertisement or not, incorporate your company’s brand and more.

Benefits of Video Communication

Video has long been regarded as a very powerful medium for building brand credentials and communicating with customers. The development of the Internet has turned it into a cost effective tool for businesses.

In addition, video communication is simple and lets you send crucial information to a qualified audience in a timely fashion. You are able to deliver your message without interruption, and as frequently as required. Viewers have the flexibility to play back all or part of your video at their convenience, anywhere and at any time.

Power The LINK -- 5 Simple Options:

  • The LINK accepts your information through an external data source. You decide the source. Or, we can work with you to identify the appropriate data source that best fits your needs.
  • Don’t have a dedicated data source to feed the LINK? We can provide you with a custom-made data collection system that enables your team to enter the needed data for your LINK.
  • Are you a PSN user? Powering The LINK is easy as 1, 2, 3 … The LINK can pull existing information from your manager neighborhood data contact. Now, PSN Money Managers are able to showcase services and products to potential investors with real time communication on demand.
  • The LINK’s cutting-edge system accepts your pre-approved graphic design.
  • Not enough resources to complete your customized LINK? We have the capabilities to deliver expert graphic design needs upon request.

Join The LINK Advantage:

  • Input or upload your information once in The LINK
  • Only update information that changes
  • Ability to maintain and distribute more than one LINK
  • Circulate updated communications anytime
  • Your clients access materials when they need, without delay

Cutting Edge Tracking System

Eliminate waiting for the client or prospect to initiate interest in your products and services. Now, you can experience measuring the success of your communications fast and efficient.

How do clients perceive your message? With one click of your personal LINK, tracking begins immediately. You can now have access to the allotted time a client has dedicated to their personal LINK, which is a direct measure on how your audience receives your message. The tracking system easily calculates statistics that will help you make informed decisions on what attracts your clients and prospects, identify their points of interest, gain a better insight on their wants and needs, and more. Resulting in tailor-made sales pitches

Support your strategy with instant analysis on:

  • Total viewers accessing your personal LINK
  • Number of viewers connecting to your web site through The LINK
  • Total viewers initiating e-mail via The LINK
  • Total viewers connecting to a specified page
  • Number of appointments achieved
  • Total sales leads from The LINK
  • Total cost per lead on sales
  • Identify clients and prospects that may be more profitable

The LINK helps identify which product and service is important to your client, without the guess work. Pitch to clients based on their interest, which reduces sending unnecessary materials. Initiate your calls based on interest, no need to wait for them to initiate a call to you. Your client only receives information that holds their attention and aligns the client’s goals.

Our Experience and Expertise
Informa Investment Solutions (IIS), a leading provider of software and services to the financial institutions and investment professionals, customize systems to enhance client relationships. For over 30 years, we have supplied valuable data and offered custom-made solutions to brokerages, money management firms, investment consultants, independent advisors and pension plan sponsors.

Investment professionals and institutions trust Informa Investment Solutions to improve the accuracy, depth and presentation of the information required by their clients. Our products and services impact the method in which our clients network with investors. Investment professionals rely on its efficiency to perform major task that has a direct impact on their business. We pride ourselves in the importance, excellence and insight our software and services offer. With a multitude of solutions for your specific business, Informa Investment Solutions has the right combination of technology and services to meet your needs. Informa Investment Solution is home to leading industry products -- PSN, Performer, M-Pact, SCORECARD, ComplianceIQ and InsuranceIQ. At Informa Investment Solutions, we strive for clients to be informed.

Getting Started

Now you have important information about The LINK. Contact our sales department at 914.509.1576 or e-mail us at sales@informais.com to schedule a FREE demonstration or request more information. Today, let us help you jump start profits and communicate with reliable up-to-date information accessible anywhere and anytime.

 

 

Learn More
Jan 16, 2007
IIS Unveils the LINK

Get Started
Call us at 914-509-1576, or email us at sales@informais.com