What if you had a direct link to your clients and potential investors?

Informa.asset.tv brings you just that with videos on-demand.

Does your company have important information to communicate to a mass audience or to a select group of prospective clients? Do you need a cost-effective solution for your communication and branding initiatives?

John Mataxas

Informa.asset.tv presents an exciting and efficient means to deliver valuable information about your company, products and services directly to over 50,000 investment professionals within the trust, wealth and investment communities, and to your existing customer base.

Through the use of high-quality videos and extensive online distribution channels, Informa.asset.tv can help you get your message out quickly and efficiently.

Benefits of Video Communication

Video has long been regarded as a very powerful medium for building brand credentials and communicating with customers. The development of the Internet has turned it into a cost effective tool for businesses.

In addition, video communication is simple and lets you send crucial information to a qualified audience in a timely fashion. You are able to deliver your message without interruption, and as frequently as required. Viewers have the flexibility to play back all or part of your video at their convenience, anywhere and at any time.

This valuable marketing tool allows you to:

• Distinguish yourself from the competition
• Save time and money by minimizing travel
• Provide effective corporate and product branding while still preserving the personal touch of an in-person presentation
• Be armed and ready to deliver the message to any size group – from an individual to a mass audience
• Customize the manner in which your message is delivered
• Take advantage of private online distribution channels to reach a larger audience
• Target qualified investment professionals who are already interested in the products and services that you offer
  

Developing Your Content

Informa.asset.tv will work closely with your company to produce a high-quality video on the subject of your choice. We can help you successfully deliver any desired message, as broad or as specific as required, including:

Corporate introduction
• Company objectives and profile
• Executive profile

New product, fund or service launch
• Explaining features
• Highlighting benefits
• Defining the value proposition to customers

Product, fund or service foundation
• Aims and objectives
• Investment style and process

Product, fund or service update
• Key changes
• Performance against objectives

Market commentary
• Establishing thought leadership
• Demonstrating depth of expertise

Producing Your Video

Our aim is to give your message professional credibility so that it reflects well on your brand and adds value for the viewer.

• We add an independent impartiality to your message, as we see your message through the eyes of a discerning viewer
• We avoid sales driven messages that quickly turn off viewers, and focus on content and substance that add to the
  viewers’ existing information sources
• We provide a professional camera crew, interviewers and all necessary equipment to create a broadcast-quality video and meet viewers' high quality expectations

Your part is simple - you need only provide the speaker, and your only time commitment to the production of the video is the one hour your speaker spends at the video shoot.

We take care of all production, editing and collation, and release the final video only after your review and approval. You are in complete control of your video and your message to the audience of your choice - we simply help make it a reality.

Delivering Your Message

Quality of delivery is one of the key components of the Informa.asset.tv approach. After your professional, high-quality video is produced, it will become part of the Informa.asset.tv online video library and will be available to qualified investment professionals on-demand.

The Informa.asset.tv video library is also available to all PSN subscribers as well as subscribers of other Informa Investment Solutions (IIS) products. This equates to 1,400+ IIS client companies, with thousands of users who are decision makers and highly qualified institutional investment professionals. In addition, over 50,000 pre-subscribing viewers from the trust, wealth, and investment industry will be able to view the video library free of charge. This entire distribution network is connected to the online library via regular email bulletins promoting the latest video reports posted to the library.

In addition to the above, you can also use the video link to conduct one-on-one presentations, add it to your company website, or deliver it via email communications. Optionally, we offer video distribution via CDs, investment platforms, and other third-party investment distribution networks.

Tracking Your Results

To track the viewing history of your video, Informa.asset.tv will provide you with a monthly report analyzing its performance and showing the number of viewers that have selected to view each of your video reports and their viewing times.

Knowing the time spent by viewers on your presentation is a direct measure of how your message is being received and the ‘cost vs. benefit’ of incorporating videos into your communication mix.

Viewers of Informa.asset.tv can also access their personal viewing profile, allowing them to track and download reports on their viewing history.

Updating Your Message

As your company and products undergo change and there is a need to communicate new information to the investment community, you may want to distribute an update video. Informa.asset.tv will work with you to produce monthly, quarterly, semi-annual or annual updates upon request. If a refresher to your initial video is all you need, we can do that as well. You decide when you want your messages updated and released to the community.

Our Experience and Expertise

Informa.asset.tv has been established through a collaboration between Informa Investment Solutions - the premier provider of internal applications for the trust, wealth management, pension and investment industries, and Asset.tv - the largest online video library of asset managers in Europe.

We have collective experience working closely with investment and financial services professionals for over 30 years and TV and broadcast expertise at the highest level. You will not find a more experienced team of professionals with as much combined industry experience.

Getting Started

If you are ready to enrich your marketing program by cost-effectively communicating with qualified investment professionals, call us today to get started.

Learn more about our special introductory offer by contacting us at (914) 509-1576 or sales@informais.com.